About Us

Why Not Boutique was opened in 2008 with the goal of curating beautiful fashion in an accessible, affordable boutique shop for the everyday Tampa woman. A native northerner, founder Jennifer Dutkowsky relocated to South Tampa after earning her master’s degree in history to open Why Not Boutique. Nine years later, she opened a sister shop, Why Tots Boutique, to expand on her passion for functional fashion with children’s clothing and accessories.

 We’re the store with the pink door, and our items are always rotating. Swing on in soon to shop the latest curated pieces, meet Jennifer and her shop dogs, Chloe & Nora, and let us get to know you and your family.

“I love, love, LOVE this job. There is rarely a day that I don't look forward to getting up and going to work, meeting new people and renewing old friendships!”